How to Spot Greenwashing: 7 Signs a Brand Isn't Actually Eco-Friendly Walk down any supermarket aisle today and you'll see it everywhere: leafy green packaging, words like "natural," "eco-conscious," and "sustainable" printed in earthy fonts, and labels that practically scream "buy me, I'm good for the planet." But how much of it is real? As consumer demand for sustainable products has grown, so has a marketing tactic designed to cash in on that demand without doing the actual work — a practice known as greenwashing . Greenwashing isn't always obvious. It's often subtle, dressed up in the language of environmentalism, and backed by clever design choices that make a product feel green even when its actual environmental impact hasn't changed at all. Learning to recognize the signs can help you make purchasing decisions that actually align with your values — instead of just lining the pockets of brands that are better at m...